CHALLENGE:

After a very competitive agency selection process, our agency was selected by Intevec Inc. to lead the marketing and public relations efforts of a new phone screen protector, Diamond Dog, in a very cluttered marketplace which major brand names leading the way; we needed a highly creative approach to penetrate the market in the middle of the Covid Pandemic.

We combined a consumer tech-driven PR campaign mixed with an aggressive paid digital media approach where we targeted iPhone users.

We worked with dozens of lifestyle and tech influencers to post product reviews, contests and took creative images of the screen protectors diamond-clad technology; and we ran a highly targeted social media campaign.

RESULT:

The campaign was a major success; we had over 75,000 clicks from our digital efforts and major tech media outlets published over 100 articles on the brand.

CHALLENGE:

We were tapped to be the Agency of Record for Spigen’s Indiegogo campaign and product launch for their unique iPhone case inspired by the orginal iMac G3 case.

RESULT:

We offered up a unique concept which incorporated elements of nostalgia and moving tech forward at the same time. As Spigen is a well-known company, we wanted to create a campaign that would be memorable and fun to a large demographic.

We utilized a mixed campaign of aggressive social media presence and targeted digital ads with an aggressive PR blitz that targeted major media coverage and product reviews.

The 60 day Indiegogo launch campaign was a measurable success. The campaign hit over $260,000 and was backed by 8,000 people, which resulted in 5,249% of the original campaign goal.

The campaign was featured in over 75 technology and consumer-based media including VentureBeat, Mac Rumors, 9to5 Mack, Mac World, Life of Tech, The Verge just to name a few earned media placements.

CHALLENGE:

Bluetone was tapped with the launch of Clever Buoy, an award-winning marine technology company based in Laguna Beach.

The product is an ocean monitoring platform that specializes in detecting large marine life such as sharks using state of the art sonar and identification software systems to relay critical information to authorities responsible for beach safety.

The launch was intended to drive consumer-awareness and education to the issue of large shark nurseries of the California coast and position Clever Buoy as the eco friendly solution to a complicated problem.

RESULT:

Bluetone developed a comprehensive strategic communications and marketing plan that included a unique crowdfunding campaign to drive awareness and a strategy that included a national PR and influencer campaign as well as a targeted social media ad campaign targeting surfers, environmentalist, swimmers, tri-athletes and more and the messaging went viral upon launch.

The campaign was a tremendous success and is still going strong today; in-fact, Clever Buoy will be putting in the first system at Corona Del Mar State Beach the summer of 2018 and will then be places off other beaches thereafter.

The PR efforts yielded over 250 media hits including major stories in Fast Company, Newsweek and Surfer Magazine and Vice News just to name a few outlets.

CHALLENGE:

A joint venture between Goodworks Group and the Colorado Department of Public Health and Environment, Beforeplay.org was launched in 2012 and uses extensive outdoor, public relations and social media platforms to reach an elusive 18- to 29-year-old audience in Colorado. "Just Talk About It" is the theme of the campaign.

RESULT:

bluetone Marketing & Public Relations were tapped to be the public relations agency of record to develop and implement a comprehensive message and media relations strategy campaign that focused on print, broadcast and blogger outreach to circulate the "Just Talk About It" motif. The campaign has been featured in outlets such as The Denver Post, USA Today, NBC Denver and 303 Magazine – amongst dozens of others. The campaign website has also been viewed by over 2 million visitors to-date.

CHALLENGE:

Free Wheelchair Mission needed a re-brand to raise its national awareness to generate support and donations to provide wheelchairs in developing countries.

RESULT:

After a successful re-brand that included logo and collateral material, a major public relations campaign was launched to raise awareness. This nationwide movement included radio and television campaigns by sending the founder and CEO on a cross-country bike ride, cultivating a national media phenomenon. In one year’s time, media coverage included Reader’s Digest, USA Today, CBS Early Show and Orange County Register and others. The campaign generated over $3 million in donations and won several national awards. To-date, Free Wheelchair Mission has distributed over 500,000 wheelchairs to the underprivileged in developing countries.

CHALLENGE:

After initially releasing her book about managing difficult bosses in 2009, Lynn Taylor wanted to breathe new life into her book in 2011. With the ever-present and difficult economy, people try to hold onto their job positions as long as possible and maintain balanced relationships with management are crucial.

RESULT:

We collaborated with Lynn and planned a course of action to get her book in the hands of businesses, arts and editors in national press and top-tier blogs, as well as “Ask an Expert” columns for Lynn to participate in. A consumer-based approach was also implemented and the book was positioned as a key source for employees, management and human resources executives to use. In just two months, there was an uptick in sales on Amazon.com and views on Lynn’s website. This resulted in key book reviews and Lynn’s contributing articles in well-known media outlets and blogs such as Forbes, CBS News Business Week, Mashable, Media Bistro, Los Angeles Times, Globe and Mail and many more. Articles and book reviews were re-tweeted and posted over 3,000 times, and a new plan was created and implemented to give the book new life to carry on.

CHALLENGE:

Rebecca’s House was re-launching the company after a hiatus and wanted to position itself in the market as the premier eating disorder treatment center.

RESULT:

After a strategic plan was developed and approved, an aggressive marketing and public relations campaign was launched. The website and collateral material were revamped and given a fresh, modern look. The company was featured on media segments such as CNN Headline News, Costco Connection, California Life, Orange County Register, Fox 5 News San Diego, Trinity Broadcasting, Los Angeles Jewish Journal, OC Metro and more. The results increased call volume by over 20 percent and website views by almost 50 percent, giving the center a strong brand.

CHALLENGE:

The Spirit flight was scheduled as part of a joint observance of the Centennial of Flight and the 75th anniversary of Lindbergh Field by the San Diego Air & Space Museum and the San Diego County Regional Airport Authority. The San Diego Air & Space Museum's goal was to create as much buzz around the country as possible to showcase this amazing event that was considered a once in a lifetime event.

RESULT:

Using an aggressive media relations campaign combined with a strong community relations outreach, the event created a national buzz and the footage of the plane flying made the cover of over 20 print outlets and national television segments including CNN and NBC. The footage of the commemorative flight is still celebrated in aerospace museums throughout the country.

CHALLENGE:

The Cognition Group, a global company that provides CNS scientific knowledge, technological innovation and project management expertise to the biopharmaceutical industry, was introducing a new CNS-based software program to market and needed to make an international buzz targeting clinicians and professional pharmaceutical raters.

RESULT:

A two-year strategic communications and product marketing plan was developed and implemented alongside the chief operating officer. The plan included international online webinars, tradeshow and conference representation, targeted public relations within the biopharmaceutical industry and securing strategic council comprised of key experts to consult and advise on the product. The result was an increase in sales, visibility and a tremendous edge over their competitors.

CHALLENGE:

iHEAR Medical, a San Leandro-based medical device start-up was launching the world’s first high-quality affordable hearing aid,($199). The president and Founder tapped us to handle the public relations and communications strategy and implementation for their Indiegogo crowd-funding campaign.

The goal of the campaign was to reach $65,000 in two short months and we didn’t have time on our side, but knew we could leverage the right media and tell iHEAR Medical’s story to reach their goal.

RESULT:

In just two month’s the campaign shattered its goal by over $175,000 by raising $243,000 for the affordable hearing aids and the campaign has over 989 different contributors and funders.

The media efforts were extremely aggressive and successful as the campaign was featured on Forbes.com, Tech Crunch, Gizmag, ABC 7 San Francisco, and a host of other media outlets.

CHALLENGE:

We handled the crowdfunding launch for EverSleep, a unique sleep tracker. Our agency developed a marketing and communication plan that would target active lifestyle consumers and targeted tech and consumer-based media and influencers to share the unique campaign in a saturated health app marketplace. We developed both a comprehensive PR and ad strategy that would cover a large demographic.

RESULT:

Eversleep had a target goal of $25,000 and ended up with $150,000.

The campaign received over 75 earned media placements in just 45 days in top-tier media and over 300,000 shares and likes and became a viral entity in just two weeks after launching.